ABOUT ME
Sidayja Jackson
UF'22
I am a success-driven Integrated Public Relations and Advertising student obtaining my Bachelor's degree at the University of Florida. Public Relations is my passion and hobby which influenced my brand Défi Decor.
Upon graduating from the University of South Florida with my Associate's Degree, I continued my education at UF in hopes to obtain a position in crisis or reputation management to aid in maintaining a reputable image for company brands.
I currently work at JP Morgan Chase & Co. as an Employee Relations Administrator in Human Resources. During the end of the year, I plan to publish my personal blog and podcast as I discuss what it means to navigate through life in your early 20s in this society.
Contact me to find out more about how I work and collaboration inquiries. I look forward to hearing from you.
ENC 3252
Writing For Strategic Communication
University of Florida Spring 2022
TRADE JOURNAL ENTRIES
Creating trade journal project entries. As it is very important for Public Relations professionals to follow exemplary blueprints such as trade journals to enforce effective communication within their field. Accountability and integrity are characteristics that we must uphold and the resources we use have to support just that.
IDENTIFYING NATIVE ADS
Understand why native advertising is controversial, and selecting articles because it represents the "other" side's point of view (i.e., not advertisers).
SIGNATURE STORIES
Signature stories help brands and organizations market their product through people.
KNOWLEDGE BRANDING
Knowledge branding pertains to the value of the audience. Information shared with clients should be conveyed as information that can be impactful to the listener/reader.
