MY WORK
This page displays samples of my work from previous courses over the years.
ENC3252 Writing for Strategic Communication
MMC2100 Writing for Mass Media
PUR3000 Intro to Public Relations
VIC3001 Visual Literacy
ENC 3252
Writing For Strategic Communication
This section includes all projects completed for Writing For Strategic Communication. Displaying trade publications. the blueprint of the City Walk project and pitch prep for the client, LifeSpa.
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EXPLORE TRADE PUBLICATIONS
Trade Journal Publications were implemented for students to find articles related to a trade magazine or trade journal of their interest. Creating trade journal project entries influences students to make connections from the content within the trade publications to their personal experience. This concept is very important for Public Relations professionals to follow exemplary blueprints such as trade journals to enforce effective communication within their field. Accountability and integrity are characteristics that we must uphold and the resources we use have to support just that.
MediaWeek
Given my love for the media, I believe this trade magazine, MediaWeek, would be a great fit for me as I would like to gain more exposure to how they format their website. As a personal blogger, it is important to post things that is relatable and relevant. Despite the website being based in Australia, they cover a lot of topics that are PR-related.
Crisis Response
As a Public Relations Major, I would like to explore the crisis management field. I currently work within the human resources department and enjoy communicating to the employees regarding policies that the company upholds. I would love to be in a position to manage the image that is presented to the public. To reiterate the facts and the company’s message in a time of crisis seems fun but most importantly impactful.
PRWeek
I learned about this website when I took my first Public Relations course. PRWeek, delivers breaking news, analysis, and opinion which is what I look for when reading PR-related material. The analysis of interviews, media post, and events create great conversations and brings awareness to surrounding communities.
Press Release Sample
FOR IMMEDIATE RELEASE
October 23rd, 2020
CONTACT:
Sidayja Jackson
(813) 555-5555 or media@fakehappyhound.com
Twitter: @fakehappyhound
Happy Hounds supports responsible pet ownership with grants
YBOR CITY- Happy Hound gives a psychologist at the University of South Florida a $500,000 grant to begin support groups for people who have phobias of dogs, as part of a community relations program, today.
The CEO of Happy Hound, Marcia Marshall has announced the company’s program for the community to promote responsible pet ownership that benefits both animals and people.
“At Happy Hound, we believe it’s important for people to establish positive relationships with dogs,” Marshall said. “Dogs are supposed to be our best friends. We think all two-legged creatures should be able to enjoy all that our four-legged friends have to offer.”
Emanuel Rogers, a psychologist at the University of South Florida, has specialized within the human-animal interaction department. Spending 25 years studying human and animal behaviors and relationships, his personal experience with a dog has influenced his drive for this study.
If you would like more information about the grant or Happy Hound's community involvement, please call me at (813) 555-5555 or email me at media@fakehappyhound.com
About Happy Hound
Happy Hound was established as a small family business in Ybor City during 1980. Its commitment to animal health and nutrition is as important today as it was 35 years ago. Heavenly Hound Bites, its organic line of dog food and treats, is recommended by veterinarians throughout the United States. Learn more at www.fakehappyhound.com
Lede Sample
Sidayja Jackson
MMC2100
MOTHER IS FIGHTING FOR HER LIFE AFTER A FAMILY LOSES THREE CHILDREN IN BOOKSVILLE. CONTINUE TO READ TO FIND OUT WHAT IS NEXT FOR THIS MOTHER AFTER LOSING HER KIDS TO A FIRE.
[VO/BROOKSVILLE/PICTURE OF DESTROYED HOME]
DEPUTY SAY THE CHILDREN WHO DIES WERE AGES FOUR, SEVEN AND NINE. THE FIRE BEGAN AFTER A CANDLE WAS KNOCKED OVER. DETECTIVES SAY THE THREE CHILDREN DIES WHEN THE HOME ROOF FELL IN ON THEM. THIS INCIDENT LEFT THE MOTHER SUFFERING FROM CRITICAL INJURIES FRIDAY MORNING.
Public Relation Campaign Summary
Sidayja Jackson
PUR 3000
Campaign Summary
Link: https://www.prnewsonline.com/media-strategy-Biden-Trump
Specific Target Audience: Male and Female 18 years or older, who are considered voters.
The Joe Biden’s campaign used many PR tactics as we get closer to election day. After the vice president debate, the Biden’s campaign used the fly that was featured in Mike Pence’s head to sell Biden’s campaign merchandise. PR News dissects how Biden uses his strategy to help gain more voters attention. This article-built awareness about Joe Biden’s campaign and how he connects and communicates with his audience.
The article posts about Joe Biden’s campaign strategy targets both male and females who are eligible to vote. The excerpt explains how Joe speaks and connects with his wide audience. As stated in the text Joe appeals to working class whites, African Americans, LGBTQ+ and former republican voters.
Sidayja Jackson
PUR 3000
Campaign Summary
Link: https://www.prweek.com/article/1697994/ever-good-idea-brand-pick-fight-wendys-twitter
Social Media Tactics: Twitter
Dunkin Donuts uses Twitter to advertise their new Spicy Ghost Pepper Donut in front of a Wendy’s restaurant. This competitive post has drawn Wendy’s follower base towards Dunkin Donuts which gave them an opportunity to engage with their audience and gain exposure. With an immediate response, this easily left the two restaurants trending on twitter from their opponent’s fan base, as Wendy’s responds to their post.
The two fast food restaurants utilize their twitter pages to gain exposure which worked. From the likes and retweets observed in the pictures posted in the article, Wendy’s seems to have a larger following than Dunkin Donuts. I believe Dunkin Donuts have gained more from this interaction with Wendy’s.
Sidayja Jackson
VIC3001
VIC3001 highlighted important roles that visual communication plays in our daily lives. This course exposed me to the various ways objects, people and multiple forms of art can contribute to visual literacy. I gained a great understanding for how the visualization is being used to communicate essential ideas and information.
